The Secrets of Effective Branding in B2B Advertising
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81% of B2B advertising dollars are spent on ads that don’t build a future revenue pipeline for the brand. 19% do. Which camp is your brand in? LinkedIn’s B2B Institute shares groundbreaking insights from their landmark B2B advertising study in collaboration with MediaScience's attention lab measurement technology. Get ready for a ride into a world of tactics that will transform your ads into future sales magnets.
Speakers:
Tyrona Heath, Director, The B2B Institute, LinkedIn
Kate Newstead, Marketing Science Lead, LinkedIn, The B2B Institute
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