Creator-Led Growth: How to Choose The Right Type Of Creator

Get the Business of Creators Report: https://clickhubspot.com/66ie Should we hire a subject matter expert or influencer? How can we turn our execs into thought leaders? What's the difference between these creators? Creator-led growth is a trendy tactic, but marketers struggle to incorporate them into the marketing mix. In this session, we'll talk strategy and trade-offs to help you choose the right creator. Attendees will learn practical exercises to hone your narrative and distribution strategy and a 4-pillar framework to assess each type of creator, including progress towards becoming a thought leader. Speaker: Ashley Faus, Head of Lifecycle Marketing (Portfolio), Atlassian ℹ️ INBOUND is HubSpot’s dynamic three-day conference dedicated to the latest trends and tactics in marketing, sales, and AI. With inspiring keynotes, educational breakouts, HubSpot product announcements and demos, hands-on workshops, along with unique networking and entertainment experiences, it’s a can’t-miss event for anyone looking to elevate their personal growth. Disclaimer: The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #inbound24 #HubSpot Follow us on Social Media: Instagram: https://www.instagram.com/inbound/ Facebook: https://www.facebook.com/theINBOUNDstudio/ Twitter: https://twitter.com/INBOUND