Media Masterclass: Content Marketing Tips From Media Leaders | INBOUND 2024

🔗 Get HubSpot's all-in-one, AI-powered content marketing software: https://clickhubspot.com/3gcg The most successful modern media companies have built businesses that publish hundreds (sometimes thousands) of original multi-platform stories each day, reaching millions of customers, and converting those engagements into new experiences like events, games, subscriptions, premium programming, commercial products, and more. How are they doing it, what's on their roadmap, and what can modern marketers take away to scale their own content and marketing strategies? Hear directly from Jim Bankoff CEO of Vox Media, Barbara Peng, CEO of Business Insider, and Sarah Personette, CEO of Puck. Video Chapters 0:00 - Introduction and Welcome 1:04 - Shifts in Audience Preferences 9:21 - Importance of Multi-format Content 13:39 - Insights into Successful Media Strategies 15:26 - Leveraging AI and Technology 25:11 - The Power of Individual Creators ℹ️ INBOUND is HubSpot’s dynamic three-day conference dedicated to the latest trends and tactics in marketing, sales, and AI. With inspiring keynotes, educational breakouts, HubSpot product announcements and demos, hands-on workshops, along with unique networking and entertainment experiences, it’s a can’t-miss event for anyone looking to elevate their personal growth. Disclaimer: The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature. #inbound24 #HubSpot Follow us on Social Media: Instagram: https://www.instagram.com/inbound/ Facebook: https://www.facebook.com/theINBOUNDstudio/ Twitter: https://twitter.com/INBOUND