The Next Frontier of Audience Intel Matt Garbutt

*The Next Frontier of Audience Intelligence: How AI is Reshaping Research & Strategy* What if you could speak to your audience — not in weeks or months — but instantly, and at scale? In this forward-looking talk, Matt Garbutt, Director of AI & Creative Performance at Brave Bison, unveils how his team is redefining audience research by fine-tuning large language models to generate dynamic, real-time insights. As brands move toward one-to-one personalisation, Matt shares how Brave Bison is using AI to supercharge strategy, reduce risk, and fuel creative decisions with pinpoint precision. You’ll discover how intelligent tooling is replacing outdated research cycles — delivering faster, smarter audience intel that helps teams craft better digital experiences. If you're curious about the intersection of AI, marketing, and audience understanding, this is your gateway to the next evolution of strategic thinking. 📍 *Speaker:* Matt Garbutt, Director of AI & Creative Performance at Brave Bison 🎤 *Event:* DIBI 2025, Edinburgh – Theme: "Intelligence" #AudienceIntelligence #AIinMarketing #LLM #DigitalStrategy #CreativeTechnology #BraveBison #DIBI2025 #Personalisation #MarketResearch #IntelligentDesign 👉 Like, comment and subscribe for more talks from DIBI!