From AR Filters to Product Success Lessons in Agility, Data, and Momentum - Miriam Khenissi

*From AR Filters to Product Success: Lessons in Agility, Data, and Momentum* What can a viral AR filter teach us about building successful digital products? In this energetic and insightful talk, Miriam Khenissi - Product Designer at Perkbox - shares how the experience of creating an AR filter that generated over a *billion* impressions reshaped her approach to product design. Drawing from her background in front-end development, user research, and experimentation with emerging tech, Miriam unpacks the power of shipping fast, iterating based on feedback, and leveraging real-time data to maintain momentum. She reveals how these lessons translate into creating user-centric products that don’t just work; they resonate. This talk is a must-watch for anyone looking to bridge creativity with actionable product strategy in a fast-moving digital world. 📍 *Speaker:* Miriam Khenissi, Product Designer at Perkbox 🎤 *Event:* DIBI 2025, Edinburgh – Theme: "Intelligence" #ProductDesign #ARFilters #AgileDevelopment #UXStrategy #UserCentricDesign #DataDrivenDesign #Perkbox #DIBI2025 #EmergingTech #DigitalCreativity 👉 Like, comment and subscribe for more talks from DIBI!