Setup Google Ads Remarketing with Google Analytics and Google Ads

Learn how to setup remarketing in Google Ads, including how to create audience lists and apply a list to a new remarketing campaign. In this video, you will walk-through how to create audience lists using Google Analytics 4 (GA4) and using the dedicated Google Ads remarketing tag (Google Tag) with Google Tag Manager. YOUR EXTRA RESOURCES: ○ Link Google Analytics and Google Ads – https://www.youtube.com/watch?v=-lXMJ95KocI&list=PL1vNrn711L8T8HLFj4ghhXydctPMXSv3l&index=2 ○ Google Tag Manager Course – https://www.lovesdata.com/courses/google-tag-manager ○ Google Tag Manager tutorials – https://www.youtube.com/watch?v=tQDdv_WqCgg&list=PL1vNrn711L8SnLqvJ_W0sofsVST7ldXXV ○ Google Ads Course – https://www.lovesdata.com/courses/google-ads-fundamentals ○ Google Analytics tutorials – https://www.youtube.com/watch?v=OIVhhgNQjak&list=PL1vNrn711L8T8HLFj4ghhXydctPMXSv3l JUMP TO A TOPIC: 00:00 Introduction to remarketing 00:45 Check accounts are linked 02:04 Create audiences in Google Analytics 07:29 View remarketing lists in Google Ads 08:15 Create audiences in Google Ads 09:32 Adding the Google Ads remarketing tag 13:22 Create a remarketing campaign 17:30 Using audience lists as observations 18:39 Next steps #googleads #remarketing #retargeting My courses: https://www.lovesdata.com/courses My blog: https://www.lovesdata.com/blog-welcome My email updates: https://www.lovesdata.com/email-newsletter Subscribe for more videos: http://www.youtube.com/subscription_center?add_user=lovesdata