Track Ecommerce with Enhanced Conversions & Consent Mode (GA4 & Google Ads)

In this Google Tag Manager tutorial, you'll learn how to implement enhanced conversions for ecommerce using GTM, Google Analytics 4 (GA4), and Google Ads. We’ll walk through tracking purchases on a WooCommerce store, sending customer email addresses securely using user-provided data, and configuring consent mode with a cookie banner to comply with privacy requirements. This step-by-step lesson is perfect if you're looking to improve the accuracy of your conversion tracking while respecting user consent. EXTRA RESOURCES: ○ Download the ecommerce container – https://lovesdata.co/gtm-ecommerce ○ Download the Cookie Consent container – https://lovesdata.co/cookie-consent ○ Google Tag Manager Course (paid) – https://www.lovesdata.com/courses/google-tag-manager/ ○ Google Ads Course (paid) – https://www.lovesdata.com/courses/google-ads-fundamentals/ ○ GA4 Course (paid) – https://www.lovesdata.com/courses/google-analytics-4/ ○ Google Tag Manager Glossary – https://www.lovesdata.com/blog/google-tag-manager-glossary/ ○ GTM tutorial series – https://www.youtube.com/playlist?list=PL1vNrn711L8SnLqvJ_W0sofsVST7ldXXV JUMP TO A TOPIC: 00:00 Introduction 02:47 Setting up ecommerce tracking 05:52 Setting up enhanced conversions 11:03 Setting up consent mode (cookie banner) 14:42 Next steps TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq Join our courses: https://www.lovesdata.com/courses Subscribe for more videos: http://www.youtube.com/subscription_center?add_user=lovesdata #GoogleTagManager #GTM #GA4 #EnhancedConversions #WooCommerce #GoogleAds #GTMTraining #ConsentMode #UserProvidedData #DigitalMarketing #WebAnalytics