Cookie Banner & Consent Mode with Google Tag Manager – GTM Tutorial Lesson 7

n this Google Tag Manager lesson, you’ll learn how to set up consent mode and connect it with a cookie banner on your website. We’ll walk through configuring Google Tag Manager so your tags only fire when people have agreed to the use of cookies. This means your implementation will be privacy-friendly and you’ll still be able to collect important data using modeled insights in Google Analytics 4 (GA4). We’ll also add a free, open source cookie banner to your website using GTM – no extra tools needed. This is the seventh lesson in the GTM training series, so if you’re just joining us, be sure to check out the earlier lessons linked below. EXTRA RESOURCES: ○ Get the cookie banner GTM container template – https://lovesdata.co/cookie-consent ○ Google Tag Manager Course (paid) – https://www.lovesdata.com/courses/google-tag-manager GOOGLE TAG MANAGER TUTORIAL SERIES: Lesson 1: Getting started – https://youtu.be/aYzO5HJl80s Lesson 2: Adding tags – https://youtu.be/DK5qR841RGs Lesson 3: Preview and debug tags – https://youtu.be/klkHi7AY-0A Lesson 4: Migrating to GTM – https://youtu.be/36cmZIN_u20 Lesson 5: Tracking conversions – https://youtu.be/TDlahsQt-Dk Lesson 6: Track clicks, buttons, and forms – https://youtu.be/oxIV73D5MyM Lesson 7: (That's this video) Subscribe for updates: http://www.youtube.com/subscription_center?add_user=lovesdata JUMP TO A TOPIC: 00:00 Introduction 00:54 Enable 'Consent Overview' and configure tags 04:17 Cookie banner for Consent Mode v2 07:50 Preview the container 11:03 Next steps TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq Join our courses: https://www.lovesdata.com/courses Subscribe for more videos: http://www.youtube.com/subscription_center?add_user=lovesdata #GoogleTagManager #ConsentMode #CookieBanner #GA4 #GoogleAnalytics4 #TagManagerTutorial #PrivacyCompliance #GTMTraining #CookieConsent #MarketingAnalytics