Ad Groups and Keyword Targeting in Google Ads – Google Ads Tutorial Lesson 3

Learn how to create your first ad group in Google Ads with this comprehensive tutorial. We'll guide you through the essentials, including setting up ad groups, selecting targeted keywords, and assigning a budget to your campaign. You'll also learn about keyword match types – broad, phrase, exact, and negative – and how they impact ad performance. Whether you're promoting a product or service, this video will help you organize your campaign effectively, leverage Google's AI suggestions, and optimize for relevant searches to maximize results. GOOGLE ADS TUTORIAL SERIES: Lesson 1: Create a Google Ads account – https://youtu.be/fn2MojTTGMk Lesson 2: Setting up a campaign – https://youtu.be/JEnGjrY80yc Lesson 3: (That's this video) Lesson 4: Subscribe for updates – http://www.youtube.com/subscription_center?add_user=lovesdata YOUR EXTRA RESOURCES: ○ Google Ads Course (paid) – https://www.lovesdata.com/courses/google-ads-fundamentals JUMP TO A TOPIC: 00:00 Introduction 00:45 Creating an ad group 04:13 Keyword match types 09:04 Creating ads 11:19 Campaign budget 13:17 Pausing the campaign 13:58 Next steps TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq Join our courses: https://www.lovesdata.com/courses Subscribe to our YouTube channel: http://www.youtube.com/subscription_center?add_user=lovesdata #GoogleAds #GoogleAdsTutorial #DigitalMarketing #PPC #OnlineAdvertising #SearchCampaigns #GoogleAdsGuide #PPCAdvertising #GoogleAdWords #AdCampaigns #SearchEngineMarketing #LearnGoogleAds #GoogleAdsBeginner #PayPerClick #MarketingTips #GoogleAdsHelp #AdvertisingOnline #GoogleAdsStrategy #DigitalAdvertising #PPCMarketing