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In this video, I guide you through setting up a high-converting retargeting campaign in Google Ads. You will learn how to attract potential customers who initially showed interest but didn't make a purchase and I'll also be sharing pro-level strategies that will boost your eCommerce sales and return on ad spend (ROAS).
- Segment your audiences for maximum impact
- Use dynamic ad creatives for personalized advertising
- Attach high-quality assets for better engagement
- Create urgency with time-sensitive offers
- Upsell and cross-sell to enhance customer value
Time Stamps:
0:00 - Introduction & Why Retargeting Matters
00:55 - Setting Up Google Ads Audience Manager
4:14 - Google Ads Retargeting Campaign Setup
14:44 - Pro Strategy #1: Audience Segmentation Guide
18:20 - Pro Strategy #2: Dynamic Creatives Explained
20:31 - Pro Strategy #3: Asset Optimization Tips
21:13 - Pro Strategy #4: Creating Purchase Urgency
21:42 - Pro Strategy #5: Customer Value Maximization
22:11 - Pro Strategy #6: Campaign Structure Breakdown
24:00 - Closing Tips & Additional Resources