Improving your SEO with conceptual models (and Google exploits) - Mark Williams Cook | SnS 2024

🎯 In this must-watch talk, SEO expert Mark Williams-Cook dives deep into the power of conceptual models for understanding and mastering SEO at a more advanced level. Whether you’re just starting out, mid-career, or a veteran SEO, you’ll learn how building mental models of how Google Search really works can transform your SEO strategies. Key highlights: ✅ What conceptual models are — and why they’re crucial for advanced SEO ✅ How to “play the SEO game” like a system optimizer ✅ The real reason Google rankings often don’t match “just great content” ✅ Hidden factors like Google’s site quality score, consensus scores, and click probability models ✅ How Google exploits and algorithm metas (like parasite hosting) impact rankings ✅ Why AI content broke Google’s predictive models — and what the Helpful Content Update (HCU) really means ✅ Practical rules for identifying real ranking factors ✅ Cautionary advice for brands about exploiting short-term SEO trends Mark also reveals exclusive findings from a major Google exploit he uncovered — awarded the maximum bounty — giving you insider knowledge to strengthen your SEO approach. 👾 Bonus: Find out why playing video games like Theme Park can make you a better SEO professional! 👉 Subscribe to our channel for more expert insights on SEO, performance marketing, and digital growth: https://www.youtube.com/@searchnstuff 🔗 Connect with Mark Williams Cook: 🔹 LinkedIn: https://www.linkedin.com/in/markseo/ 📱 Follow us for more updates: 🔗 Instagram: https://www.instagram.com/searchnstuff/ 🐦 X (Twitter): https://x.com/searchandstuff 🌤️ Bluesky: https://bsky.app/profile/searchandstuff.bsky.social 🔗 LinkedIn: https://www.linkedin.com/company/search-n-stuff/ 📢 Want to attend our next digital marketing conference? Check out our upcoming events: https://searchnstuff.co.uk/conferences/search-n-stuff-antalya-conference-2025/ #SEO #DigitalMarketing #MarkWilliamsCook #AdvancedSEO #GoogleRankingFactors #SEOConcepts #GoogleExploit