The Transformation of Semantic Search with LLMs - Zehra Guler | SnS 2024

🚀 Join Zehra Guler as she explores how Semantic Search is evolving with the rise of Large Language Models (LLMs)! In this session, Zehra breaks down the shift from traditional search methods to cutting-edge semantic search powered by AI technologies. You’ll learn: 🔹 The differences between traditional search and semantic search 🔹 How vector search transforms search results using embedding techniques 🔹 The history and impact of LLMs like GPT, BERT, and Google’s PaLM 🔹 Real-world examples from brands like Pinterest, Spotify, eBay, and Airbnb 🔹 How personalized search experiences are becoming critical for e-commerce success Discover why personalization, speed, and context understanding are key in today’s digital landscape — and how your brand can stay ahead by leveraging the latest in AI-driven search technology. 👉 Subscribe to our channel for more expert insights on SEO, performance marketing, and digital growth: https://www.youtube.com/@searchnstuff 🔗 Connect with Zehra Guler: 🔹 LinkedIn: https://www.linkedin.com/in/zehra-guler/ 📱 Follow us for more updates: 🔗 Instagram: https://www.instagram.com/searchnstuff/ 🐦 X (Twitter): https://x.com/searchandstuff 🌤️ Bluesky: https://bsky.app/profile/searchandstuff.bsky.social 🔗 LinkedIn: https://www.linkedin.com/company/search-n-stuff/ 📢 Want to attend our next digital marketing conference? Check out our upcoming events: https://searchnstuff.co.uk/conferences/search-n-stuff-antalya-conference-2025/ #SemanticSearch #LLMs #AIinMarketing #VectorSearch #Ecommerce #DigitalMarketing #SearchExperience #AI #ZehraGuler