Improving your SEO with conceptual models - Mark Williams-Cook

In this insightful session by Mark Williams-Cook (Director at @candouragency ) from Search Norwich 19, Mark explains why using conceptual models is doing "advanced SEO" and what he learned from the Google exploit he discovered last year. Also, Mark describes how SEO is just like the video Theme Park (yes, seriously) 00:00 Introduction (with a tennis ball) 01:13 Conceptual Models in SEO 02:17 How to do "Advanced SEO" 02:29 Mark treats SEO like a video game 07:06 Understanding Google Updates and "the meta" 15:11 What Mark learned from the Google Exploit 21:34 What does the "site quality score" mean? 26:37 Conclusion ▶️Follow up podcast discussion: https://youtu.be/AI57zwRjBo0?si=Bsg-syeKa43fsSAW 🛠️Refined Query Semantic Class Classifier tool: https://rqpredictor.streamlit.app/ ✅Subscribe to CoreUpdates: https://coreupdates.com/ ✅Check out AlsoAsked: https://alsoasked.com/ ✅Follow Mark on LinkedIn: https://www.linkedin.com/in/markseo/ ✅Follow Mark on BlueSky: https://bsky.app/profile/did:plc:cidgwhkdwdogjvbtyd4jbdui