Want to learn how to find and use bounce rate in Google Analytics 4? In this GA4 tutorial, I’ll show you step-by-step how to view bounce rate in standard reports and custom explorations. You’ll learn what bounce rate means in GA4, how it relates to engagement rate, and how to use it to improve your website’s performance by spotting underperforming pages and reducing friction for visitors.
YOUR EXTRA RESOURCES:
○ GA4 tutorial series – https://www.youtube.com/playlist?list=PL1vNrn711L8T8HLFj4ghhXydctPMXSv3l
○ Google Analytics certification –
https://youtu.be/xmJSupyWsTY
○ GA4 key events –
https://youtu.be/XxCUVqhovEA
○ Shopify GA4 setup tutorial –
https://youtu.be/krFHfkiANjc
○ WooCommerce GA4 setup tutorial –
https://youtu.be/Tqq_4f-hThs
○ Google Analytics 4 course (paid) – https://www.lovesdata.com/courses/google-analytics-4
JUMP TO A TOPIC:
00:00 Introduction
00:25 What bounce rate means in GA4
01:44 Creating an exploration with bounce rate
03:06 How to add bounce rate to a standard report
04:40 How to use bounce rate to improve your website
06:03 Wrap up and next steps
TOOLS WE USE AND RECOMMEND:
○ Data connector – https://lovesdata.co/oOWkI
○ Cookie banner – https://lovesdata.co/letON
○ Email platform – https://lovesdata.co/zrLd7
○ Course platform – https://lovesdata.co/2Zzfq
Join our courses: https://www.lovesdata.com/courses
Subscribe for more videos: http://www.youtube.com/subscription_center?add_user=lovesdata
#GoogleAnalytics4 #GA4 #BounceRate #GA4Tutorial #GoogleAnalytics #DigitalMarketing #WebAnalytics #GA4Explorations #EngagementRate #MarketingAnalytics