FIRST PEEK at HUGE Change to How Google Will Work in 2025

On Friday, Google revealed a significant leap forward in AI search, showing off Gemini 2.0's capabilities. We got hands-on, testing how it handles complex queries, multi-step reasoning, and deep internet research. And let me tell you, things are changing - fast. You're likely familiar with how AI Overviews are already impacting search results and pushing down organic listings. Gemini 2.0 takes this further. Google wants to understand the intent behind your search, breaking down questions into multiple parts and synthesising answers, just like a real human would. It's no longer about finding the closest match, it's about truly understanding. Here’s what we’ve learned from playing around with it: 1. Multi-step reasoning is HERE: Google can now analyse complex queries, understanding how different parts connect and delivering much more relevant answers. 2. Deep research is now possible: Gemini 1.5 Pro can analyse hundreds of websites in its quest for a useful answer, doing in minutes what would take you hours, maybe days. 3. AI search is still evolving: It is not perfect yet. While the technology is impressive, we've found that other tools like Perplexity can sometimes do it better. The tech isn’t fully cooked - yet - but this is a direction you need to be aware of. So, what's the big takeaway for you? It's time to start thinking about Generative Engine Optimisation (GEO). SEO as we know it is going to change, and we need to be ready. Here's what you need to do right now: 1. Start Learning GEO — This is the new reality. Traditional SEO is no longer enough. Start today: https://www.youtube.com/watch?v=FoIc8LkSETo 2. Monitor Your AI Search Visibility — Pay attention to how you show up in these new AI-powered search results 3. Watch our webinar — I've explained it all in our new webinar: https://exposureninja.com/blog/dominate-next-battleground/ 4. Get a free video marketing review: Let us take a look at your current strategy and show you exactly what to do to boost your visibility in AI tools, get leads and sales, and beat the competition. (Apply here: exposureninja.com/review) The future of search is not about one single platform, it's about a combination of tools. Getting ready for this shift is not an option, it's a necessity. Your future self will thank you for taking action now. What are your thoughts? Share them in the comments below. ==================== Request a FREE Review of your Website: https://exposureninja.com/ryt/review/ Listen to all 300+ episodes of our marketing podcast: https://exposureninja.com/podcast/ Try Semrush for FREE: https://thankyouninjas.com Get our FREE eBook: https://exposureninja.com/youtube/ Read our blog posts: https://exposureninja.com/blog/ Mentioned Links & Resources: Are AI Shopping Assistants The Next Big Threat to eCommerce? https://www.youtube.com/watch?v=vkHw3hEw3OU&t=31s ==================== Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja Who We Are Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world. The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development. Exposure Ninja is a proud Certified B Corporation. ==================== Recorded by: Tim Cameron-Kitchen Edited by: DirekVim Thumbnail by: Dale Davies Produced by: Dale Davies, and Tim Cameron-Kitchen ==================== #ExposureNinja #SEO #googlegemini