COPY Hims' $60M/Month Marketing Strategy

Growth at 77% year-over-year. Revenue soaring past a billion dollars. Profits in the millions. These aren't just numbers. They're the sound of digital marketing done right. The brand? Hims & Hers. And their playbook? A masterclass waiting to be dissected. Forget marketing theory. This is about real-world strategy, the kind that builds empires. In this video, Exposure Ninja's Tim Cameron-Kitchen peels back the layers of the Hims & Hers phenomenon, revealing the precise digital engine driving their meteoric rise. Four pillars stand tall in their approach: 1. Website: Stripped Down, Tuned Up. Simplicity isn't just a design choice; it's a conversion weapon. Their website isn't cluttered. It’s direct. It's built to convert visitors who already know the brand. Why does this work? Watch the video and find out. 2. SEO: The Blog That Roars. Organic search isn't dead. Hims & Hers proves it. Their “Good Health” blog isn't just content; it's a traffic magnet, pulling in millions with meticulously crafted articles. Think topic clusters, think authority, think results. 3. Paid Search: Defense is Offense. Google Ads aren't just about casting a wide net. Hims & Hers plays a calculated game, dominating brand keywords on desktop. Their paid search strategy is a lesson in precision and brand protection. Mobile? Surprisingly different. 4. Social & Video: The Cinematic Sell. User-generated content has its place. But Hims & Hers? They're operating on a different level. Their social and video ads aren't just ads; they're polished productions, benefit-driven narratives delivered with impact. Think TV ad quality, optimized for the digital age. But here’s the twist: Even billion-dollar brands have weaknesses. The video uncovers an unexpected area where Hims & Hers are still finding their footing. It's a reminder that even at the top, constant refinement is key. This isn't just marketing analysis. It's a growth manual. For startups, for established businesses, for anyone chasing serious digital impact. Want to understand marketing at a billion-dollar scale? Want actionable tactics you can implement now? Press play. Listen closely. Hims & Hers is conducting a digital marketing symphony. It's time you learned to play the music. Want to listen to this as a podcast instead? Catch it on our website: https://exposureninja.com/podcast/344/ Try AdClarity for FREE ➡️ ⁠http://exposure.ninja/adclarity Try Semrush for FREE ➡️ ⁠https://thankyouninjas.com ==================== Request a FREE Review of your Website: https://exposureninja.com/ryt/review/ Listen to all 300+ episodes of our marketing podcast: https://exposureninja.com/podcast/ Try Semrush for FREE: https://thankyouninjas.com Get our FREE eBook: https://exposureninja.com/youtube/ Read our blog posts: https://exposureninja.com/blog/ ==================== Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja Who We Are Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world. The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development. Exposure Ninja is a proud Certified B Corporation. ==================== Scripted by: Jess Percival Recorded by: Tim Cameron-Kitchen Edited by: DirekVim Thumbnail by: Dale Davies Produced by: Jess Percival, Dale Davies, and Tim Cameron-Kitchen ==================== #ExposureNinja #SEO