Copy This NEXT-LEVEL GEO Strategy in 2025

Generative Engine Optimisation (GEO) is set to eclipse SEO as one of the most important long-term priorities for marketers in all industries, both B2B and B2C. And this is a first-to-move-wins race - at least to begin with. Get ahead of your competition and strategize for GEO straight after joining this session with Exposure Ninja's core GEO team: - Andy Tuxford (Head of SEO) - Nicola Tuxford (SEO Strategy Manager) This LIVE podcast recording will be hosted by: - Charlie Marchant (CEO) - Dale Davies (Head of Marketing). Timestamps 00:00 - Panel Introduction 01:07 - What is GEO? 02:20 - Are marketers thinking about GEO enough? 03:57 - Are we starting to see the impact of generative engines in analytics and traffic? 05:31 - How is the spread of generative AI impacting Google itself? 07:44 - How important is the new skill set of GEO for SEOs and marketers? 09:38 - How important is GEO for business owners, CEOs, and CMOs? 12:45 - How do generative engines work? 21:07 -What are the differences between SEO and GEO? 28:40 - How is the spread of generative AI impacting digital PR? 34:06 - How do we measure the effectiveness of GEO? 38:49 - How can marketers communicate the importance and effectiveness of GEO to their superiors? 41:38 - What are the tactical steps to optimize content for generative engines? 55:50 - How can a marketer strategise an initial GEO strategy for 2025? 59:31 - How should a promotional/PR strategy be approached for GEO? ==================== Request a FREE Review of your Website: https://exposureninja.com/ryt/review/ Listen to all 300+ episodes of our marketing podcast: https://exposureninja.com/podcast/ Try Semrush for FREE: https://thankyouninjas.com Get our FREE eBook: https://exposureninja.com/youtube/ Read our blog posts: https://exposureninja.com/blog/ ==================== Follow Exposure Ninja https://linkedin.com/company/exposureninja https://instagram.com/exposureninja https://facebook.com/ExposureNinja https://tiktok.com/@exposureninja Who We Are Exposure Ninja is an industry-leading digital marketing agency delivering high-ROI marketing campaigns to businesses around the world. The Nottingham and London-based agency specialises in performance-driven SEO, Content Marketing, PPC, Email Marketing, and Website Development. Exposure Ninja is a proud Certified B Corporation. ==================== Thumbnail by: Dale Davies Produced by: Dale Davies ==================== #ExposureNinja #SEO