Beyond a Buzzword Unlocking Your Marketing Potential with OptiGenie AI | Optimove Connect 2025

AI is more than hype — it’s how marketers work smarter. In this session, Optimove experts Rob Davis and Timothy O'Donnell show how OptiGenie empowers marketers to uncover insights, personalize at scale, and optimize journeys using both Generative and Prescriptive AI. Discover how to become a Positionless Marketer and turn AI into your everyday advantage.