Best Practices for Managing Data with Optimove | Optimove Connect 2025

Learn how to make the most of your marketing data with Optimove. In this session, Chen Ofir, Senior Director of Global Data Solutions, and Shachar Birger, Product Manager, break down the best practices for integrating data using batch processing, real-time updates, and self-serve tools. Discover how to choose the right method for each use case—and how to keep your data timely, actionable, and aligned with your business needs.