Entain’s AI-Led Revolution: Embracing a Self-Optimising CRM Presented by CACI

Entain, in partnership with CACI and Optimove, is streamlining its MarTech stack and shifting toward an AI-led CRM strategy. In this session, from David Delbridge (CACI) and Simon Gatenby (Entain), learn how brands like Ladbrokes and Coral are using self-optimizing campaigns to reduce complexity, deliver smarter personalization, and improve performance across vast promotional portfolios.