You're Going to NEED BigQuery with GA4 (Google Analytics)

GA4 is going to be the default Google Analytics version in July(!), and Google has made it increasingly clear that you're going to need to integrate its data warehousing tool, BigQuery, if you want reports that extend beyond 14 months, or if you want your Looker Studio (formerly Data Studio) dashboards to feature multiple data points and widgets. We look at why and talk a little bit about BigQuery and its possible costs. Don't risk losing your data by not being prepared for the switch over from Google Universal to Google Analytics 4 (GA4)! GA4 Quotas: https://developers.google.com/analytics/devguides/reporting/data/v1/quotas GA4 Mistakes https://youtu.be/LWaEj_ga11c GA4 versus Google Universal: https://youtu.be/zDyzPFCvwEQ SEO & PPC Reporting in GA4: https://youtu.be/DsLum17oaIc ============== Learn More About Apotheca Marketing: https://www.apothecamarketing.com ============== Check Out Our Podcast! ============== Spotify: https://open.spotify.com/show/2DKfhZILOf8mS8WdZ5PceU Apple: https://podcasts.apple.com/us/podcast/real-marketing/id1642968872 Google: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xM2VjMWRiMC9wb2RjYXN0L3Jzcw Stitcher: https://www.stitcher.com/show/1026249 Pandora: https://www.pandora.com/podcast/real-marketing/PC:1001026249 Join us on social media! ============== Facebook: https://www.facebook.com/ApothecaLLC Instagram: https://www.instagram.com/apothecamarmarketing Twitter: https://www.twitter.com/ApothecaLLC TikTok: https://www.tiktok.com/@apotheca SECTIONS: 00:00 Start 01:04 Google Getting Out of the Storage Game 01:27 Data Retention Limits 03:10 Looker Studio Limitations with GA4 03:59 Looker Studio Error Message with GA4 08:04 Google BigQuery