Full Google Analytics + BigQuery tutorial for beginners | GA4 + BigQuery with SQL examples

Often underestimated feature of Google Analytics 4 is integration with BigQuery. This tutorial explains Why you should use BigQuery for Google Analytics, How to link it with GA4 and how to find exported data. I'm also showing SQL examples how to query your Google Analytics data in BigQuery. Let me know in the comments if you have any questions or suggestions for future tutorials! Subscribe to my channel to see new tutorials & updates - https://www.youtube.com/@ezsegment?sub_confirmation=1 Additional resources mentioned in the video: 📘 Work with Real-time data in GA4 BigQuery - https://youtu.be/Welih-40zzo 📘BigQuery Pricing page - https://cloud.google.com/bigquery/pricing#storage 📘 SQL syntax introduction - https://www.w3schools.com/sql/sql_intro.asp 📘 BigQuery export schema - https://support.google.com/analytics/answer/7029846?hl=en *Timeline:* 00:33 - Added value of BigQuery for Google Analytics 04:10 - Find BigQuery link & create Google Cloud project 07:59 - Billing account & BigQuery costs explained 11:27 - BigQuery and Google Analytics linking settings explained 14:06 - How to navigate GA4 data in BigQuery 18:05 - SQL Query examples