Why Rule-Based Amazon PPC Fails (And What to Do Instead) 💸

#thatamazonadspodcast #amazonppc #amazonads #rulebasedautomation Struggling with rule-based automation in Amazon PPC? You’re not alone. ---------- Get your FREE Amazon PPC bid optimizer: https://adlabs.app/ Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: ========== 00:00 – Intro: The Limits of Rule-Based Automation 01:15 – Problem 1: Fixed Lookback Windows 04:37 – Problem 2: Over-Optimizing the Whole Account 08:06 – Problem 3: Rigid Bid Adjustments (+/- X%) 11:17 – Why Simple % Bid Rules Don’t Work 13:37 – Disconnected Logic and Lack of Context 15:00 – Example: Overcorrecting on High ACoS Keywords 19:07 – The Case for Revenue Per Click (RPC) Bidding 22:05 – How Placement Adjustments Go Wrong 26:05 – When Rule-Based Automation Works 28:42 – Final Advice: Automation as an Assistant, Not the Boss 30:20 – Outro: Subscribe for More Amazon PPC Insights ========== In this episode of That Amazon Ads Podcast, we break down why rule-based automations often lead to wasted ad spend, unpredictable Amazon ad performance, and missed sales. You’ll learn why relying on fixed lookback windows and rigid bid logic is hurting your campaigns—and how to shift toward smarter, formula-based bidding using revenue per click (RPC). We cover: ✅Why the “increase/decrease by X%” model is flawed ✅How to improve ACoS using manual bid adjustments ✅The logic behind dynamic bidding and human-in-the-loop optimization When rule-based tools actually work (hint: keyword negation and budget pacing) Whether you're a seller managing your own ads or a pro inside an agency, this episode gives you practical Amazon PPC strategy you can apply right now. We also show how we use Adlabs or even just good old ads console to run these optimizations more efficiently—without over-automating. 👉 Like this video if you're tired of broken PPC rules. 👉 Subscribe for more weekly breakdowns from That Amazon Ads Podcast. ========== 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch Andrew: https://www.linkedin.com/in/andrewbailiff 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!