Auto vs Broad vs Exact – How Much Should You Spend on Amazon PPC?

#thatamazonadspodcast #amazonppc #autovsbroadvsexact 💰 Auto vs Broad vs Exact—How Much Should You Spend On Amazon PPC? Learn the best Amazon PPC strategy to optimize your ad spend, master keyword targeting, and maximize conversions with the perfect budget allocation across auto campaigns, broad match, phrase match, and exact match. ---------- Get your FREE Amazon PPC bid optimizer: https://adlabs.app/ Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: ========== 00:00 - Intro: Auto vs. Broad vs. Exact Match in Amazon PPC 00:23 - Auto vs. Manual Campaigns: Where to Spend Your Budget 01:46 - Why Exact Match is Best for Scaling & Conversions 02:20 - The 80-20 Rule: Optimizing Your PPC Budget 03:38 - Common Budget Mistakes & Wasted Ad Spend 05:47 - Myths About Auto, Broad & Exact Match Campaigns 07:33 - How to Scale with Exact Match for Maximum ROI 09:48 - Amazon PPC Algorithm & Keyword Ranking Secrets 12:23 - Sponsored Brand & Product Launch PPC Strategies 15:53 - Final Thoughts & Winning PPC Tactics ========== Are you spending your Amazon PPC budget the right way? In this episode of That Amazon Ads Podcast, Stephen Noch and Andrew Bailiff break down the Auto vs. Broad vs. Exact match types and reveal how much you should actually be spending on each. The 80-20 rule is key—80% of your budget should go to exact match for maximum control and scalability, while auto campaigns should be used strategically once your product is indexed. We’ll also cover why broad and phrase match might be costing you more than you think, and how to optimize your ad spend for profitability. Whether you’re launching a new product or optimizing existing campaigns, this strategy will help you make smarter budget decisions. 🔥 Don’t waste another dollar on inefficient PPC! Watch now, hit that Like button, and Subscribe for more Amazon advertising tips! 🚀 ========== 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch Andrew: https://www.linkedin.com/in/andrewbailiff 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!