Web Design Pricing (How Much to Charge, How to Raise Rates and More) with Shannon Mattern

Ep. 201 - How much does a website cost? I bet you get that question from clients weekly, right? I know I sure did. I learned to tell clients that question is like asking “how much does a car cost?” or “how much does a house cost?” There are so many variables to it and I think that’s why it’s so tricky for web designers to determine pricing. Add on top of that, your mindset of money. Which is what is most common in keeping web designers from building a profitable business. So to help on all fronts, I’m so excited to bring one of my new best friends (and complete competition to me), web designer business coach Shannon Mattern to share her thoughts on web design pricing and the mindset of raising rates confidently, pricing so you can have a profitable business, weeding out cheap clients and much more. This is a conversation I wish I would’ve heard early in my web design career! And even if you’re more established, hopefully this is a kick in the pants to raise those rates! In This Episode 00:00 - introduction 03:43 - Greeting to Shannon 07:36 - Self-taught to burn-out 13:08 - Business coach advice 16:06 - Mindset shift 18:45 - Charge for experience 20:51 - Faster = more profitable 25:20 - Helping others 28:22 - Golden handcuffs 30:36 - Finding the sweet spot 31:48 - Do it scared 34:04 - Client’s wallets 37:13 - Rule of 10x 39:13 - Appropriate verbiage 43:35 - Control the variables 52:47 - Bringing clients in 59:30 - Price increase coping 1:01:36 - Websites as commodities 1:06:59 - Financial goals 1:12:39 - Planning ahead 1:22:34 - Control the timeline 1:29:29 - Final thoughts Connect with Shannon and get all the links and resources mentioned in the episode at: https://joshhall.co/201 Subscribe to the podcast on: Apple/iTunes - https://apple.co/36wnnc3 Google Play - http://bit.ly/32c5EmD Stitcher - http://bit.ly/2QM0sUh Spotify - https://spoti.fi/36ttMEZ TuneIn/Alexa - http://bit.ly/2MOg2MP YouTube - http://bit.ly/2CdGSYM