Selling Growth Plans (& Transformation) for Web Designers in 2025 with Shannon Mattern

Ep 379 of the Web Design Business Podcast - Recently, my friend Shannon Mattern interviewed me on her The Profitable Web Designer podcast all about what's working well for web designers killing it in 2025. She's kindly offered to let me repurpose the whole convo for you! It's a bit of a 2-parter with part 1 being all about becoming more than just a web designer for clients, but a growth partner for bigger MRR (monthly recurring revenue) Part 2 covers more of what I went through in pivoting from selling information to selling transformation. Very parallel to web designers moving from selling a nice website design to selling a high-converting sales tool for clients. All the same lessons apply. 0:00 – Introduction with Josh Hall 7:14 – Opportunities in Growth Plans for Web Designers 17:58 – Separating Support Plans from Growth Plans 28:01 – Shifting Business Models & Testing Growth Options 33:11 – Josh’s Journey from Courses to Membership 46:06 – Overcoming Business Challenges in 2023 58:49 – Web Designer Pro Membership Structure 1:07:04 – Collaboration vs Competition in Web Design Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at https://joshhall.co/379