Are you a Web Designer or Brand Strategist? with Jacob Cass

Ep. 376 Web designers do a lot more than just web design… It’s not uncommon for us to be graphic and brand designers, photographers, strategists, copywriters, etc… So, should we call ourselves more than just a web designer? Award winning branding and design studio founder Jacob Cass, who’s worked with Disney, Nintendo and Jerry Seinfeld, has done it all and has some invaluable experience and perspective to share when it comes to how web designers can position themselves nowadays. One of the many things I learned from talking with Jacob is – if you position yourself in a way that’s right for you, you’ll watch your revenue climb, you’ll attract better clients and enjoy your work more. 0:00 Discovering the World of Brand Strategy 3:49 Web Design vs Brand Strategy: Defining Your Role 11:36 The Evolution of a Designer's Career 19:34 Working with Major Brands and Overcoming Imposter Syndrome 25:45 Understanding What a Brand Really Is 32:15 Personal Brand vs Business Brand: Finding Balance 42:10 The Impact of AI on Brand Strategy 52:46 Building Community and Membership Models 1:08:24 The Future of Design and Branding Head to the show notes to get all links and resources we mentioned along with a full transcription of this episode at https://joshhall.co/376