Thematic Analysis in Qualitative Research: Simple Explanation with Examples (+ Free Template)

Learn how to use thematic analysis in qualitative research with this easy-to-follow explainer. In this video, we unpack thematic analysis for new researchers using plain language and loads of examples. We cover inductive, deductive and coding reliability thematic analysis so that you have a comprehensive view of the options. We also discuss the strengths and weaknesses of thematic analysis, so that you understand when (and when not) to use thematic analysis in qualitative research projects. Here’s an overview of what we’ll cover: 00:00 Intro & overview 00:23 Free templates 00:50 What is thematic analysis (TA)? 01:33 Example of thematic analysis 02:43 Inductive thematic analysis 03:12 Example of inductive TA 03:48 Deductive thematic analysis 04:15 Example of deductive TA 04:50 Coding reliability thematic analysis 06:00 Strengths of thematic analysis 07:50 Weaknesses of thematic analysis 09:38 Free dissertation writing course 09:50 Recap & key takeaways 10:50 Outro Key resources: Thematic Analysis 101 - https://gradcoach.com/what-is-thematic-analysis/ Qualitative Coding 101 - https://gradcoach.com/qualitative-data-coding-101/ Coding Mistakes - https://www.youtube.com/watch?v=sO8nC36L2Ao Qualitative Analysis Methods - https://gradcoach.com/qualitative-data-analysis-methods/ Dissertation/Thesis Writing Course - https://gradcoach.com/dissertation-course/ Grad Coach Blog - https://gradcoach.com/blog/ Related services: Data Coding Service - https://gradcoach.com/qualitative-data-coding/ Data Analysis Coaching/Support - https://gradcoach.com/data-analysis-help/ Dissertation/Thesis Coaching - https://gradcoach.com/dissertation-coaching/ To learn more about thematic analysis, as well as a host of other qualitative research methods, be sure to check out the Grad Coach blog at https://gradcoach.com/blog/