Qualitative Content Analysis 101: The What, Why & How (With Examples)

Learn about content analysis in qualitative research. We explain what it is, the strengths and weaknesses of content analysis, and when to use it. This video is perfect for first-time researchers, as we explain all the concepts in plain language and provide loads of examples of content analysis in action. OVERVIEW: Content Analysis 101 00:00 Intro & overview 00:49 What is content analysis? 01:43 The two approaches to content analysis 01:53 Conceptual content analysis 02:50 Relational content analysis 04:26 Strengths and weaknesses of content analysis 06:17 Free dissertation writing course 06:44 When to use content analysis 08:06 Recap of key points 08:56 Conclusion and outro FREE RESOURCES: - Qualitative Analysis Blog Post: https://gradcoach.com/qualitative-content-analysis/ - Free webinars - https://gradcoach.com/webinars-workshops/ - Dissertation/thesis chapter templates - https://gradcoach.com/templates/ - Dissertation/thesis writing mini-course - https://gradcoach.com/dissertation-course/ - Grad Coach blog - https://gradcoach.com/blog/ For 1-on-1 support with your qualitative content analysis (or any other aspect of your research project), check out Grad Coach's private coaching service here - https://gradcoach.com/dissertation-coaching/ Our Socials 🟢 Facebook - https://www.facebook.com/gradcoachintl 🟢 Twitter - https://twitter.com/gradcoachdotcom 🟢 LinkedIn - https://www.linkedin.com/company/grad-coach-intl