The Role of Third-Party Cookies in Programmatic Advertising and AdTech

Over the past few years, we have seen a lot of media reports about third-party cookies; from privacy concerns to their demise in web browsers. Both Safari and Firefox block third-party cookies by default and Google Chrome set to follow suit in the near future. In this video, we answer the following questions: - What are cookies? - What's the difference between first-party and third-party cookies? - What is cookies syncing, how does it work, and why do we use it? - What role do third-party cookies play in programmatic advertising and AdTech? - What will the programmatic advertising industry look like when third-party cookies disappear from Google Chrome? Additional materials: How Different Browsers Handle First-Party and Third-Party Cookies https://clearcode.cc/blog/browsers-first-third-party-cookies/ What’s the Difference Between First-Party and Third-Party Cookies? https://clearcode.cc/blog/difference-between-first-party-third-party-cookies/ What is Cookie Syncing and How Does it Work? https://clearcode.cc/blog/cookie-syncing/ Google Chrome To Kill Off Third-Party Cookies: What It Means for AdTech https://clearcode.cc/blog/chrome-impact-adtech/ How Google Chrome’s Privacy Sandbox Will Work + Possible Solutions for AdTech https://clearcode.cc/blog/chrome-privacy-sandbox-explained/ Speakers: Michael Sweeney, Head of Marketing at Clearcode https://www.linkedin.com/in/michael-sweeney-clearcode/ Piotr Banaszczyk, CEO at Clearcode https://www.linkedin.com/in/piotr-banaszczyk/ Grzegorz Łukaszewicz, Head of Engineering at Clearcode https://www.linkedin.com/in/grzegorz-%C5%82ukaszewicz-89807545/ Video editing credits: Maciej Antkowiak, UX/UI designer at Clearcode Subtitle credits: Paulina Zawiślak, PR & Communication Specialist at Clearcode If you have any questions about the topics mentioned in the video, get in contact with us here https://clearcode.cc/contact