Google Chrome's FLoC Explained

What is Google Chrome's Federated Learning of Cohorts (FLoC) and how does it work? In this video, Clearcode's Head of Marketing, Michael Sweeny, and Clearcode's CEO, Piotr Banaszczyk, explain what Google Chrome's Privacy Sandbox is, what FLoC is and how it works. Previous video: The Role of Third-Party Cookies in Programmatic Advertising and AdTech -- https://www.youtube.com/watch?v=PnK5RdKy6pI Related materials: How Google Chrome’s Privacy Sandbox Will Work + Possible Solutions for AdTech -- https://clearcode.cc/blog/chrome-privacy-sandbox-explained/ Google Chrome’s FLoC Explained + FAQs -- https://clearcode.cc/blog/google-chrome-floc-explained/ Google Chrome To Kill Off Third-Party Cookies: What It Means for AdTech -- https://clearcode.cc/blog/chrome-impact-adtech/ Google Chrome’s Impact on AdTech & MarTech [infographic] -- https://clearcode.cc/blog/chrome-impact-infographic/ Connect with Michael and Piotr on LinkedIn: Michael Sweeney -- https://www.linkedin.com/in/michael-sweeney-clearcode/ Piotr Banaszczyk -- https://www.linkedin.com/in/piotr-banaszczyk/ Video editing credits: Maciej Antkowiak, UX/UI designer at Clearcode Subtitle credits: Paulina Zawiślak, PR & Communication Specialist at Clearcode If you have any questions about the topics mentioned in the video, get in contact with us here https://clearcode.cc/contact