Advertising Inside Game and Live Streaming Platforms: Q&A With Clearcode and inStreamly

Organizations are increasingly recognizing the advertising potential within gaming and game streaming platforms. As this dynamic landscape evolves, concepts, financial allocations, and prerequisites are expanding. The AdTech industry is working on establishing new standards to enable efficient brand-audience connections. In a recent video interview, Michael Sweeney, Head of Marketing at Clearcode, discussed game and live streaming advertising with Wiktoria Wójcik, Co-Founder at inStreamly. The conversation explores innovative strategies and opportunities for brands to enhance their outreach You can connect with Michael and Wiktoria on LinkedIn: Michael Sweeney https://www.linkedin.com/in/michael-sweeney-clearcode/ Wiktoria Wójcik https://www.linkedin.com/in/vikivojcik/ To learn more about AdTech & MarTech development, visit Clearcode's website: https://clearcode.cc To learn more about game and live streaming advertising, visit inStreamly's website: https://instreamly.com/ Chapters 00:00 Introductions 00:25 What does inStreamly do? 01:21 What’s the current state of game streaming? 04:40 What are the main types of streamers? 09:42 How difficult is it to be able to provide sponsorship on livestreams? 14:46 Can it be considered as a form of advertising, or is it more similar to the types of sponsorship that you would generally see on a lot of YouTube creators? 18:11 With the actual creative of the sponsorship, is that something that the brands generally come to you with already, or is that something that you work with them on to provide best practices? 20:05 What kind of ad targeting is available and what type of measurement data is also available to brands? 24:07 What’s the general response from brands and do you work with brands that would be investing a lot in this, or are you starting to see some brands that are experimenting in this? 30:16 The growth of game streaming and sponsorship within livestreaming over the next 5 or so years — what does that look like from your perspective, how do you see this channel growing and where will the growth come from? 35:53 What are vstreamers and vtubers? 39:11 Do vstreamers refer to refer to avatars as their digital self?