My Candle Pricing Strategy (Real Talk: What Actually Makes Me Money)

✨ Let’s talk numbers — without getting too nerdy. In today’s video, I’m sharing the pricing strategy I use to run my candle business sustainably and profitably. Spoiler: I don’t use the typical “double your cost for wholesale, triple it for retail” method — and I’ll explain why. Instead, I start by pricing for retail first, and build in margin based on the full product lineup — high-margin items help cover the lower ones. I’m walking you through my approach, including how I aim for an 85% margin, how I factor in overhead, and why this method works for me — even though it requires a bit of math and some sales prediction magic. 🧮✨ Whether you're just starting your candle biz or looking to tweak your numbers, I hope this gives you some helpful insight and real-world perspective. I’m not a pricing expert — just a maker sharing what’s worked (and not worked) for me. 🕯️ If this helped you out, leave a comment and let me know what other business-y topics you’d like me to cover! –––––––––––––––––––––––––––––––––––– ✨ Topics Covered: 00:00 – Intro 01:16 – Why I don’t use traditional x2/x4 pricing 02:43 – How I price retail first 03:42 – Balancing high and low margin products 05:16 – My actual margin goals (and what I land at) 07:09 – The math behind margin balancing 09:20 – Final thoughts + what works for you –––––––––––––––––––––––––––––––––––– 🕯️ Want to see more behind-the-scenes content about running a candle business? 👉 Be sure to like, subscribe, and hit the bell so you never miss a new upload. Thanks for being here — and as always, #StayLit 🔥 – Ashley | Mrs. Frizz & Co. 📌 Let’s Connect! 🕯 Shop my candles: https://mrsfrizzandco.com 📸 Instagram: https://instagram.com/mrsfrizzandco 🎵 TikTok: https://tiktok.com/@mrs.frizzandco 📘 Facebook: https://facebook.com/mrsfrizzandco 🛍️ Amazon (Canada) Links (As an Amazon Associate I earn from qualifying purchases) 🛍️ Candle Maker Necessities from the ‘zon (here are the items I use and recommend) Pouring Pitcher (Large) https://amzn.to/3XAuNab Pouring Pitcher (Small) https://amzn.to/41vrl1N Scale https://amzn.to/3F5XINc Melting Pot https://amzn.to/41x09zB Digital Thermometer https://amzn.to/3QRasJW Probe Thermometer https://amzn.to/41ygmEG Heat Gun (for minor imperfections) https://amzn.to/3XBFysT Heat Gun (for bulk work) https://amzn.to/4ivCtm9 Thermal Label Printer (for labels) https://amzn.to/3Dqdi5J Thermal Printer (for shipping) https://amzn.to/3FadyGy Printable Label Paper https://amzn.to/448iNko