Why Your Candle Prices Are Wrong (And How to Fix Them!)

We use Inventora to calculate our Cost of Goods - https://www.inventora.com/?via=sabastian 🔗 Download my FREE candle making supplies checklist https://www.candlebusinesspro.com/checklist-yt 👉 #1 Candle Making Course: https://www.candlebusinesspro.com/best-candle-making-course 🔗 Join our free Candle Making community: https://www.facebook.com/groups/candlebusinesspro Pricing your candles the wrong way is keeping you stuck! 🚨 If you want to grow your candle business, you need to stop using outdated 3X and 4X pricing formulas. In this video, I’ll show you a better pricing strategy that ensures profitability and scalability. 💡 Here’s What You’ll Learn: ✅ Why target audience matters in pricing ✅ How to analyze competitors and price competitively ✅ The true cost of making a candle (it’s more than just wax and wicks!) ✅ Why 5X-6X pricing is crucial for retail success ✅ How to set up wholesale pricing without losing profits ✅ The secret to scaling your business with smart pricing If you’re underpricing your candles, you’re leaving money on the table and making it impossible to scale. Let’s fix that today! 00:00 Introduction to Candle Pricing 00:38 Defining Your Target Customers 01:09 Researching Competitors 02:11 Calculating Costs and Ensuring Profitability 04:40 Retail Pricing Strategy 06:14 Wholesale Pricing Strategy 06:58 Adjusting Pricing for Growth 07:31 Recap and Final Thoughts