Multi-touch attribution (MTA) vs marketing mix modeling (MMM)

Multi-touch attribution and marketing mix modeling are two of the most popular approaches to analyzing marketing spend, resource allocation, and results. But what are the main differences between the two approaches? What are their benefits and disadvantages? And is one better than the other? Join Proof Analytics’ CEO Mark Stouse and Supermetrics’ Product Evangelist Evan Kaeding for a 45-minute live webinar to find out! Navigate this video: - Introduction: 00:00-02:28 - What's multi-touch attribution: 02:29-03:37 - What's marketing mix modeling: 03:38-04:36 - Conditions in the market: 04:37-06:35 - How to mitigate these headwinds: 06:36-08:18 - Evan's and Mark's thoughts on MTA vs. MMM: 08:19-45:00 - Q&A: 45:02-57:26 - Closing: 57:27-59:50 Learn more about MTA vs. MMM: https://supermetrics.com/blog/marketing-mix-modeling-vs-attribution This webinar was recorded on Sep 27, 2021.