How to Run Google Ads for Amazon Products - 3 Strategies to Drive Traffic from Google

Google ads might be a good addition to your overall Amazon PPC strategy to drive external traffic to your store or product listing. In this video, Brett Curry from OMG Commerce explains 3 ways to run Google ads for Amazon products, reasons to consider this type of ads, what's the common CPC and CTR you can expect, and what important data you should track on your Google ads account. 👉 Visit OMG Commerce website here: https://www.omgcommerce.com/ ➤ Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons ______________ 🎬 Other related videos: ▶️ Amazon Demand-Side Platform (DSP): Reach Your Audience & Accelerate Sales: https://youtu.be/mt-YbNrx_JU ▶️ Advanced Amazon PPC Strategies - 7 Ways to Get Sales from Your Competitors Using PPC: https://youtu.be/zd5MSXd9kA0 👉 More interviews with Amazon experts: https://orangeklik.com/ 🤝 JOIN Amazon sellers community on Slack: https://orangeklik.com/club/ ______________ 🔶 Questions answered in the video: ➤ 00:00 How to run google ads for Amazon products ➤ 00:46 About Brett Curry and OMG Commerce ➤ 02:11 How common is running Google ads for Amazon? ➤ 03:40 What company spends the most on Google ads? ➤ 06:28 Why should you consider Google ads? ➤ 08:29 Non-brand queries with "Amazon" keyword ➤ 09:56 Do people search Amazon products on Google? ➤ 11:16 What are CTR and CPC for this type of ads? ➤ 13:50 Product detail page or storefront for traffic? ➤ 15:15 Return on Ad Spend ➤ 16:01 Non-brand queries without keyword "Amazon" ➤ 18:20 Branded search queries ➤ 21:14 Tips ➤ 28:50 Is it the right time to start using Google ads? ➤ 30:31 Things to consider before creating ads ➤ 32:32 What do you need to track on your Google ads account? ➤ 34:19 What things to avoid when creating ad copy? ➤ 35:55 Final tips ➤ 37:29 Contact Brett ______________ 🔶 About BRETT CURRY Brett Curry is the CEO of OMG Commerce, a digital marketing agency and Google Premier Partner. Brett is the host of the eCommerce Evolution Podcast highlighting what’s new and what’s next in eCommerce. He and his team manage Google, Amazon, and YouTube ad campaigns for growing eCommerce brands. He's a frequent speaker on top industry stages like IRCE, Traffic & Conversion Summit, Social Media Marketing World, SellerCon and more. He's also been featured on top industry publications such as Search Engine Journal, Smart Marketer, the Shopify Blog and more. 👉 Visit OMG Commerce website here: https://www.omgcommerce.com/ ______________ 🔶 Video host - LISETT LEES Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy. Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/ ______________ 🔶 About ORANGE KLIK Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience. Subscribe to Orange Klik channel: https://oklik.co/subscribe #AmazonFBA #GoogleAds #AmazonPPC