Use Amazon Marketing Cloud (AMC) Audience Data For Better Amazon Ads Targeting

Amazon Marketing Cloud (AMC) is a powerful tool that gives sellers new ways to target their advertising more precisely and increase their return on ad spend. In this video, you will learn how to build custom audiences using AMC data and use bid modifications in your sponsored product campaigns to reach the most valuable customers. ___________ 🎬 Other related videos: ▶️The Loophole Amazon Sellers are Using to Steal Sales from Their Competitors: https://youtu.be/28FbtgU_IK4 ▶️ How External Traffic Boosts Amazon Rankings: https://youtu.be/OAQZUiJC9w8 👉 Join our next EUROPEAN SELLER CONFERENCE: https://eusecon.com 👉 Find more discount coupon codes for Amazon software tools: https://oklik.co/coupons ____________ 🔶 Topics covered in the video: ➤ 00:00 Introduction to Amazon Marketing Cloud (AMC) ➤ 00:31 Guest introduction ➤ 01:42 Current state of AMC knowledge in the market ➤ 02:18 Focus on actionable AMC aspects ➤ 04:24 What is AMC and its basic functions ➤ 06:54 Why AMC matters now ➤ 08:15 Accessing the AMC dashboard ➤ 09:27 Building audiences with AMC ➤ 13:08 Implementation and bid adjustments ➤ 17:35 Using bid modifications ➤ 23:08 How to get access to AMC ➤ 27:52 Tips for building and testing audiences ➤ 31:03 Strategy for implementing AMC campaigns ➤ 33:45 Current limitations and future possibilities ➤ 37:17 Closing remarks and recommendations ____________ 🔶 About BRENT ZAHRADNIK Brent Zahradnik is the founder of AMZ Pathfinder. He started the company in the summer of 2015 and since then Pathfinder has worked with 100s of brands selling on the Amazon Marketplace across North America, Europe and Asia. Pathfinder manages millions of dollars in ad spend per month and is composed of 22 advertising experts who speak 11 languages. Brent lives in Eastern France with his wife, their cat, and entirely too many bicycles. 👉 Visit AMZ Pathfinder here: www.amzpathfinder.com ____________ 🔶 Video host - LISETT LEES Lisett is an Amazon FBA Expert and Strategist who works with different brands helping them to stay on top of the Amazon game. She advises business owners on setting goals and managing the store, helps to create optimized product pages and uses Seller Central tools to build the best customer experience for the buyers in order to get more sales for the sellers. Since she started out in 2016 as an Amazon virtual assistant, her mission has been to help businesses run their Amazon stores cost and time efficiently. 👉 Learn more about Lisett and how she helps Amazon FBA businesses: http://lisettlees.com/ ____________ 🔶 About AUGUSTAS KLIGYS Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress. ____________ 🔶 About ORANGE KLIK Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience. 👉 Learn more about what we do: https://orangeklik.com/ #AmazonFBA #AmazonMarketingCloud #AmazonPPC