How to Make Facebook Ads Creative That Converts in 2025 (feat. Mirella Crespi)

Try Motion: https://get.motionapp.com/alexcooper Looking for Performance ad creative? Check out our work at https://adcrate.co/ ------------------------------------------------------------------------------------------------------- If You Want to Make Better Facebook Ads in 2024, Watch This Video (1 HOUR FREE TRAINING): https://youtu.be/sdmK6i8N-pw?feature=shared The EXACT Systems I Use To Make 1,000+ Facebook Ads/Month https://youtu.be/yoejZUa-iKk?feature=shared I studied 2,000 Facebook ad creatives, here’s what I learned: https://youtu.be/Ppv5Daj9dSA?feature=shared 7 Facebook Ad Mistakes That Will Kill Your Campaigns in 2024: https://youtu.be/Gh0ktaHVZTs?feature=shared ------------------------------------------------------------------------------------------------------- Follow me on socials: Twitter: https://twitter.com/alexgoughcooper LinkedIn: https://www.linkedin.com/in/alexgoughcooper/ ------------------------------------------------------------------------------------------------------- Adcrate (My Agency) Creative Tech Stack: Foreplay: https://www.foreplay.co/?via=alex-cooper TripleWhale: https://partners.triplewhale.com/5fdv... SwitchFrame: https://switchframe.ai/?via=alex Arcads: https://www.arcads.ai/?utm_source=YT&utm_medium=video&utm_campaign=alex_cooper ------------------------------------------------------------------------------------------------------- Timestamps: 00:00 Intro 01:55 - What's the difference between a good creative strategist and a bad one? 05:13 - The two biggest issues creative strategists face 25:55 - Creative sources for brands in 2025 29:48 - Where Can I Look To Get New Creative in for My Brand? 33:44 - Creative quality vs creative volume 43:22 - Our top performing ads in 2024 51:35 - Motion 53:32 - Iterations 01:04:17 - Statics 01:12:22 - Training a performance creative team 01:21:01 - AI for creative strategists: overrated or underrated? 01:29:10 - Mirella's AI use cases 01:37:04 - 2025 Predictions for ad creative 01:42:58 - Outro