How to Use Psychology to Make WINNING Facebook Ads (with Sarah Levinger)

Looking for Performance ad creative? Check out our work at https://adcrate.co/ ------------------------------------------------------------------------------------------------------- If You Want to Make Better Facebook Ads in 2024, Watch This Video (1 HOUR FREE TRAINING): https://youtu.be/sdmK6i8N-pw?feature=shared The EXACT Systems I Use To Make 1,000+ Facebook Ads/Month https://youtu.be/yoejZUa-iKk?feature=shared I studied 2,000 Facebook ad creatives, here’s what I learned: https://youtu.be/Ppv5Daj9dSA?feature=shared ------------------------------------------------------------------------------------------------------- Follow me on socials: Twitter: https://twitter.com/alexgoughcooper LinkedIn: https://www.linkedin.com/in/alexgoughcooper/ ------------------------------------------------------------------------------------------------------- Adcrate (My Agency) Creative Tech Stack: Foreplay: https://www.foreplay.co/?via=alex-cooper Motion: https://get.motionapp.com/alexcooper TripleWhale: https://partners.triplewhale.com/5fdv... SwitchFrame: https://switchframe.ai/?via=alex Arcads: https://www.arcads.ai/?utm_source=YT&utm_medium=video&utm_campaign=alex_cooper ------------------------------------------------------------------------------------------------------- Timestamps 00:00 Intro 00:56 Who is Sarah? 01:53 The importance of psychology 04:24 How to use emotion in creative strategy 07:35 How Sarah conducts research 10:40 Deep dive on audience research 20:21 How to get the most out of ChatGPT 29:58 What makes a great static ad? 32:36 Copy vs design in statics 36:14 Using psychology in static design