How I’m using the Jobs-to-be-done (JTBD) framework to help me choose my planner system for 2025

Hi, friends! It's that time of the year - planner season! I'm feeling a mix of excitement and a bit overwhelmed by the sheer number of choices available. In this video, I'll walk you through my process of using the Jobs-to-be-done (JTBD) framework to help me figure out my needs and narrow down the planners that could be the right fit for my 2025 planning system. Feel free to grab your sticky notes and pen, and join me for this brainstorming planner chat session. Also, if you have any feedback or requests for future videos, please let me know! Thanks for being here; I appreciate you! 💗 **References** Christensen, C.M., Cook, S., & Hall, T. (2006, January 16). *What customers want from your products*. Strategyn. https://strategyn.com/wp-content/uploads/2019/10/Outcome-Driven-Innovation-Strategyn.pdf Ulwick, A. (2017, January 1). *Outcome-driven innovation® (ODI): Jobs-to-be-done theory in practice*. Harvard Business School. https://hbswk.hbs.edu/item/what-customers-want-from-your-products **Planners mentioned in video** YOSEKALAB Two-Month Weekly Planner: https://yosekastationery.com/products/yosekalab-two-month-weekly-planner?_pos=3&_sid=513a3d733&_ss=r Take A Note: https://take-a-note.store/en-us/products/2024-mini-planner-a6 * Sterling Ink: https://sterling-ink.com/ Aura Estelle: https://www.auraestelle.com/collections/a6-trp/products/a6-catch-all-2025 Wonderland 222: https://wonderland222.com/collections/2025-pre-order/products/2025-a6-weekly-planner-52gsm-tomoe-river-paper-all-in-one-stacked-weekends Papertess Designs: https://papertessdesigns.com/pages/preview-2025 Hobonichi Cousin: https://www.1101.com/store/techo/en/2024/pc/detail_cover/cb24_jan_en/?srsltid=AfmBOooywWlZUcgpUkB0G9yqob2ma1NX1sMlw1Y7hf9Dg8GSH4V_sjXK * Traveler’s Company: https://shop.travelerscompanyusa.com/collections/diary/products/2024-weekly-vertical-second-half-regular-size (2024 version since 2025 hasn’t been released, yet) * Hobonichi Original (A6): https://www.1101.com/store/techo/en/2024/pc/detail_cover/ob24_jan_en/?srsltid=AfmBOopDxvB3sgo3Z0bOryQcZ-hZcJHS1gMWS0Y4Iu1-5QNct_0Jyuxu * *links to 2024 version, since 2025 haven’t been released yet To help you navigate this video, I’ve included timestamps below: 0:00 - Intro 1:27 - Thank you @FountainPenNews for the Pilot Prera 2:56 - This is for my planner system only 5:25 - Looking ahead to 2025 6:51 - Why I like the JTBD framework 7:03 - What is the JTBD framework? 9:05 - Understanding your needs 10:12 - Step 1: Needs brainstorm 10:29 - What are my needs for my 2025 planning system? 11:15 - What are some things I need to be able to do with my planner system? (functional need) 11:20 - How do I want to feel when I'm using my planner system? (emotional need) 11:24 - What does my planner system say about me? (social need) 12:09 - Step 2: Categorization and prioritization of needs 16:56 - Step 3: Considering planners to hire 19:11 - Step 4: Comparing planners to my needs 19:35 - Take A Note 19:59 - Rings System 20:34 - Hobonichi Weeks 21:48 - Sterling Ink 22:33 - Aura Estelle 22:49 - Wonderland 222 23:02 - Papertess Designs 23:51 - Hobonichi Cousin 24:34 - Traveler’s Company 25:19 - Hobonichi Original + Weekly Supplement 27:22 - Closing Thoughts *** Contact info: gmail: littlecocostudio snail mail: Alison PO Box 91546 2343 Eglinton Ave W Toronto, RPO West Side ON M6E 0A2 Canada Thank you so much for being here! 💗  Due to my working schedule, I am unable to commit to a regular upload schedule, so please subscribe and turn on the notifications for when new videos upload if you’d like to see more from me :) NAME: Alison INSPIRATION: My rescue dog, Coconut. 🥥 EDITOR: me!