How I Built A $2M/Year Clothing Brand

Build your ecommerce business in minutes with Printify! Sign up here: https://printify.com/ In this video, we met up with entrepreneur Fisayo Longe, who used an £8,000 loan to build a clothing brand now generating over £2M a year. She shows us how she started the brand, how to create a viral brand/product with millions of views, and the exact marketing strategies and tools she used to scale her brand from zero to multi-million pounds in sales. Our Links 🔔 Subscribe - https://www.youtube.com/channel/UCyRtUwLylsFqguBvV6Kwlfw 📸 Instagram - https://www.instagram.com/thenumbersgame1/ Follow Fisayo & Kai Collective 📸 Instagram - https://www.instagram.com/fisayolonge/ 📸 Instagram - https://www.instagram.com/kaicollective/ 0:00 - Intro 0:56 - Breakdown of the Business 1:26 - Why She Started The Brand 2:09 - Quitting Her Job To Start The Brand 3:20 - Startup Costs for a Clothing Brand 5:10 - When Should You Invest in an Office 5:41 - Making Zero Sales On Launch 6:33 - Creating A Viral Product 10:11 - Revenue and Profit Numbers 10:30 - Expanding to United States 11:17 - Overhead Costs Of Running A Clothing Brand 11:39 - Hiring Employees 12:19 - Making £200,000 from One Product 12:37 - Marketing Tools & Strategies 14:58 - Marketing Campaigns 15:50 - Biggest Challenges and Mistakes as an Entrepreneur 17:30 - 4 Steps To Start A Clothing Brand in 2025 18:08 - Plans to Expand the Business 19:04 - Getting your Brand into Retailers 19:53 - Advice for anyone who wants to Start a Clothing Brand 📧 Work with us - [email protected] #entrepreneur #business #clothingbrand #clothing