How Apple Beat BlackBerry

Thanks to CleanMyMac X for sponsoring this video! Get Your Mac vacation-ready with a 7-day free trial of CleanMyMac X https://bit.ly/AppleExplained. Use my promo code APPLEEXPLAINED for 20% off. _____________________ If you were in a businessperson in the early 2000s, then you almost certainly had a BlackBerry. A smartphone created by Research In Motion, or RIM, known for its email and internet functionality, secure encryption, and satisfying keyboard. There were tens of millions of BlackBerry users by the mid 2000s, making RIM one of the top players in the smartphone market. But despite their ubiquity, BlackBerry devices all but disappeared about five years after iPhone. So how was Apple, a company with no smartphone experience, able to beat RIM, who’d pioneered the industry? Well, the first issue, turned out to be BlackBerry’s initial success. _____________________ 00:00 Intro 01:15 Part 1: Suffering From Success 05:47 Part 2: Challenge Your Preconceptions 12:08 Part 3: A Battle For The Future of Smartphones 17:52 Part 4: Software Make A Fast Machine Slow 21:57 Part 5: Staying At The Top Is Difficult _____________________ Music by Bensound License code: POSNWQ7FKCBHH0WT License code: 2AKYSJDVXV7KT6Z0 License code: PASN7UV2VIQLHMLG License code: XIHGBXWQ7JZSDH0Z