How Apple Lost Its Magic

Apple used to be known for innovation but changed after Steve Jobs. Ready to sleep better? You're 1 click away: https://www.magbreakthrough.com/newsthink. Use code: NEWSTHINK10 for 10% off. Correction: 0:20 the event was held in October 2011, not June Check out Tripp Mickle's book After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul https://www.amazon.com/After-Steve-Became-Trillion-Dollar-Company/dp/0063009811 (I’m not an affiliate, this is simply to promote the book) Newsthink is produced and presented by Cindy Pom https://twitter.com/cindypom Grab your Newsthink merch here: https://newsthink.creator-spring.com Thank you to our Patrons, including Igli Laci Support us on Patreon: https://www.patreon.com/Newsthink Special thanks to the following for permission to use their material: 3:09 The Beefmaster on YouTube https://www.youtube.com/watch?v=gpzko9LAUFA 8:18 oxysasha | YouTube https://www.youtube.com/watch?v=9B1rVBlx87c&t=4s 8:54 Apple sketches supplied by Michael DiTullo https://www.youtube.com/michaelditullo Select images supplied by Alamy. Sources: 0:08 Thomas Wolf, www.foto-tw.de / Wikimedia Commons / CC BY-SA 3.0 0:30 Tom Coates, CC BY 2.0 via Wikimedia Commons 0:33 Steve Jurvetson, CC BY 2.0 via Wikimedia Commons 0:37 Ivan Bandura, CC BY 2.0 hvia Wikimedia Commons 1:21 Dieter Rams image: Vitsoe at English Wikipedia, CC BY-SA 3.0 via Wikimedia Commons 2:02 Matthew Yohe at en.wikipedia, CC BY-SA 3.0 via Wikimedia Commons 2:06 Benett Graezer on YouTube https://www.youtube.com/watch?v=WztddSqWsWA Creative Commons Attribution license (reuse allowed) 2:10 Chaine Iphonfr on YouTube https://www.youtube.com/watch?v=x2RczjPGlNw&t=6s Creative Commons Attribution license (reuse allowed) 2:53 Blake Patterson, CC BY 2.0 via Wikimedia Commons 3:04 Jobs image: Kremlin.ru, CC BY 3.0 via Wikimedia Commons 3:53 Austin Community College, CC BY 2.0 via Wikimedia Commons 4:39 Mark Ahsmann, CC BY-SA 3.0 via Wikimedia Commons 5:49 Yamen, CC BY-SA 4.0 via Wikimedia Commons 5:53 Ivan Bandura, CC BY 2.0 via Wikimedia Commons 5:56 Tom Coates from San Francisco, United States, CC BY 2.0 via Wikimedia Commons. Original photo on Flickr https://flic.kr/p/4m94MS 6:14 matt buchanan, CC BY 2.0 via Wikimedia Commons 6:23 Viva Glaze on YouTube https://www.youtube.com/watch?v=JNCMuhYsXcY Creative Commons Attribution license (reuse allowed) 9:13 Love To Tinker on YouTube https://www.youtube.com/watch?v=9Lj7ucLNKn8 Creative Commons Attribution license (reuse allowed) 9:18 Tom Coates from San Francisco, United States, CC BY 2.0 via Wikimedia Commons 11:00 User:Vmenkov, CC BY-SA 3.0 via Wikimedia Commons 11:14 Nadkachna, CC BY 3.0 via Wikimedia Commons 12:17 iPhone 5c model: Kārlis Dambrāns, CC BY 2.0 via Wikimedia Commons 12:43 President.gov.ua, CC BY 4.0 via Wikimedia Commons 12:47 Chaine Iphonfr on YouTube https://www.youtube.com/watch?v=wgcb9deynwU&t=32s Creative Commons Attribution license (reuse allowed) 13:31 Gary Cohen, CC BY-SA 2.0 via Wikimedia Commons 13:44 Imran Chaudhri image: Rajat Bhardwaj, CC BY-SA 2.0 via Wikimedia Commons 14:12 Chris Stringer image: AnalogicaMusica, CC BY-SA 4.0 via Wikimedia Commons 14:17 Conveyor of Randomness with Andre on YouTube https://www.youtube.com/watch?v=x45Il3oM3_M Creative Commons Attribution license (reuse allowed) 14:46 [Kārlis Dambrāns], CC BY-SA 4.0 via Wikimedia Commons 15:08 Booredatwork.com on YouTube https://www.youtube.com/watch?v=jq1wWj5mJU8 Creative Commons Attribution license (reuse allowed) 15:16 harrison on YouTube https://www.youtube.com/watch?v=E9hNiM2BOKQ Creative Commons Attribution license (reuse allowed) 16:18 Mark Newson image: FT_Business_of_Luxury_Gala_Reception.jpg: Financial Timesderivative work: Puramyun31, CC BY 2.0 via Wikimedia Commons 16:18 Jony Ive image: Marcus Daweshttp://[email protected], CC BY-SA 3.0 via Wikimedia Commons 16:50 Raysonho @ Open Grid Scheduler / Grid Engine, CC0, via Wikimedia Commons Articles referenced: 2:38 Readwrite article https://readwrite.com/whats-it-like-to-work-for-tim-cook-a-former-sales-exec-dishes/ 2:49 CNBC https://www.cnbc.com/2017/01/17/tim-cook-made-apple-boring-operations-company--former-engineer.html 7:47 The New Yorker https://www.newyorker.com/magazine/2015/02/23/shape-things-come 11:20 Apple employee at Foxconn factory https://www.theguardian.com/commentisfree/2013/aug/05/woman-nearly-died-making-ipad 16:31 Financial Times https://www.ft.com/content/0b20032e-98cf-11e9-8cfb-30c211dcd229