Copywriting Guru John Carlton on How to Write Copy That Forces People to Buy from You

►► Free copy of "How To Get To The Top of Google" eBook: https://exposureninja.com/youtube/ ►► Join our Telegram channel: https://t.me/exposureninja ►► Join our Facebook group: https://www.facebook.com/groups/exposureninjadojo/ ►► Try Semrush for FREE: https://thankyouninjas.com/ ►► Try SE Ranking for FREE: http://bestninjatool.com ~~~~~ In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the direct-response copywriting hero, and living legend, that is John Carlton. For those of you that don’t know who John Carlton is, he’s one of the A-List of direct-response copywriters who’s been around since the golden age of newspaper and magazine advertising. John is responsible for some of the most powerful full-page written ads of all time, including this 'Magic Move' golf ad and this 'Free Gun' ad. What can you expect to learn from this podcast episode? This episode is a real chance to learn from a true legend and take the principles of direct-response marketing, that was so well established and effective in direct mail and newspapers/magazines ads, and translate them into today's digital advertising world to benefit your own business! Here are some of the things we cover: - John’s definition of good copy - What sort of difference can good copy make on a website? - Attention: How can you keep people’s attention on a page long enough for them to be influenced by your message? PLUS: Who is a more formidable enemy - the magazine page turn or the back button? - John’s website copy sins that lead visitors NOT to convert - Objection Handling: How to identify the main buyer objections when you’re writing your website copy - Personality vs Sales: Getting the balance right in your copy - Writing Copy for Video: John’s top examples and what he thinks makes a compelling video script - Long Form Video (i.e. webinar) vs Short Form Video (i.e. Facebook ad) - Email: How to make sure your emails get read and discussions on the optimal email length - John’s tips for becoming a better writer For show notes, head to https://exposureninja.com/episode120 While you’re there, don’t forget to get a free review of your website and digital marketing efforts. Each review comes complete with a tailored plan to increase your leads and sales online! 🎥 Enjoyed This Video? You'll Love These Too How To Write Perfect* Page Titles and Meta Descriptions for SEO https://www.youtube.com/watch?v=rzxnwSR3i8A How to Choose the Right Keywords for SEO https://www.youtube.com/watch?v=_2eAXgvFOkg How To Get To The Top of Google https://www.youtube.com/watch?v=Cti-BUkCFZI Best SEO Tools — 🥊 Tested and Compared https://www.youtube.com/watch?v=iT8kM9eErgE How to Easily Increase Online Sales for a Small Business https://www.youtube.com/watch?v=5LrGZiIzqq8 How To Get Featured Snippets on Google https://www.youtube.com/watch?v=TytnOQ5Zbrk 6 Tips to Increase Your eCommerce Sales https://www.youtube.com/watch?v=GFA2xyyMRgQ How To Create Landing Pages That Convert at 43% https://www.youtube.com/watch?v=jR7z2ph4DrA How To Reach 100 Sales a Day on Your Website https://www.youtube.com/watch?v=g5pHYRJxF0E Unlocking Gymshark's £150 Million Marketing Strategy Success Story https://www.youtube.com/watch?v=uQ_rAb2qTNQ How to Increase Organic Traffic to Your Website in 10 Steps https://www.youtube.com/watch?v=YMGTPaEJXlE How These 3 Shopify Stores Are Making $10-100 Million https://www.youtube.com/watch?v=25TV2T3flss How The Hut Group Uses SEO to Turnover £1.1bn https://www.youtube.com/watch?v=cP53msdmAYA 📺 How to Increase Your Ranking, Traffic, and Leads/Sales How To Increase Your Ranking https://www.youtube.com/watch?v=9pCbNCtQS38&list=PL6KnGdn57AO8KP5fiwnzFCdYn-TVvs-LK How To Increase Your Traffic https://www.youtube.com/watch?v=rzxnwSR3i8A&list=PL6KnGdn57AO-GfI7YHWjk-QF8EagO3NdK How To Increase Your Leads and Sales https://www.youtube.com/watch?v=HUUl5adK89Q&list=PL6KnGdn57AO8vYwRxF3hN6OuJ50IB9y8u 🔎 Request a Marketing Review Request a review of your website and we'll send you a video outlining how we'll increase your traffic, leads, and sales. https://exposureninja.com/ryt/review/ 🎤 Listen To Our Podcast Spotify: https://bit.ly/ENpodcastSpotify iTunes: https://bit.ly/ENPodcastItunes 🤩 Follow Us on Social Media LinkedIn: https://www.linkedin.com/company/exposureninja Twitter: https://twitter.com/exposureninja Facebook: https://www.facebook.com/ExposureNinja/ Instagram: https://www.instagram.com/exposureninja/ 📧 Get in Touch Have a question for our team? Have a subject you'd like covered? Email us at [email protected] 👋 Who Are Exposure Ninja? Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development. #ExposureNinja #ExposureNinjaPodcast #DigitalMarketing https://www.youtube.com/watch?v=aXtdZ7ShlmU