Color Grading vs Look Development (Do you know the difference?)

In this video, I explain the difference between Color Grading and Look Development. Sometimes we think that Color Grading is all that our images need after shooting but building a Look it's an essential yet often overlooked step of the process. FILM-MATCH POWERGRADE VIDEO: https://www.youtube.com/watch?v=3d8ZbwHk8M4&t=135s CHECK IT OUT: https://www.film-match.com Link to the TETRA DCTL: https://github.com/npeason/Tetra-DCTLOFX Link to Kaur Hendrickson DCTLs: https://store.kaurh.com