B2B Email Marketing Strategies for 2024

B2B Email Marketing Strategies for 2024 In this video, I discuss why traditional email marketing methods often fail and how to optimize your B2B email marketing strategy for 2024. I'll share our successful approach at MFG Tribe - Industrial Sales and Marketing Agency - and provide actionable steps to improve your email marketing performance. From addressing common mistakes like using generic email addresses and inconsistent schedules to building targeted lists and utilizing sequences, I'll cover it all. Learn about the importance of short, direct copy and the effectiveness of threading emails to increase open and click rates. Plus, I'll explain why you should be a bit aggressive with your frequency and how to leverage tools like HubSpot for automation. Time Stamps: 0:00 - Intro 0:47 - Traditional Methods 04:37 - Build a List 10:43 - Sequences 23:55 - Copywriting 27:02 - Frequency 30:01 - Conclusion #EmailMarketing #IndustrialSales #MarketingTips __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan Awesome Playlists: Content Marketing & Social Media: https://www.youtube.com/playlist?list=PLdmOG7sUsCQzCW9lipIVtEtGJUn-mliFT Sales: https://www.youtube.com/playlist?list=PLdmOG7sUsCQyeRMYZVnHKbeYT7fjeGhvN MFG Tribe TV: https://www.youtube.com/playlist?list=PLdmOG7sUsCQxpP555FrTQaYpzlkeaqp0j __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: MFG Tribe: https://mfgtribe.com MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/ Industrial Sales University: https://training.industrialsalesu.com/enroll Industrial Sales U on LinkedIn: https://www.linkedin.com/company/industrialsalesu/