Apple Product Manager Interview - Flawless Interview Answer by Expert PM: Algorithm Design

Interviewing for a PM role at Apple? We worked with 12 Apple Product Managers, including 5 Hiring Managers and 4 Product Directors to create the Flagship Apple PM Interview course! Learn our four-dimensional strategy for systematically getting the Apple PM offer letter: https://www.productalliance.com/courses/flagship-apple-pm-interview-courseref=https%3A%2F%2Fcourse.productalliance.com%2Fa%2F2147500188%2FH65DPEzL As you watch this video, pay close attention to how the senior PM uses a structured, methodical approach to find the north-star metric for her algorithm. She brainstorms a dozen positive and negative input features for the algorithm and adds her own unique twist on the algorithm to achieve business goals. 1️⃣ Watch Product Alliance’s exclusive teardown of Apple’s vertical integration strategy that’s beginning to shape all Apple hardware: https://www.youtube.com/watch?v=lqIjb-sRruc&t=87s 2️⃣ Watch our FREE mock FAANG PM interviews series: https://www.youtube.com/playlist?list... - Product question by Amazon PM: https://youtu.be/ohVstQAAZyY - Product question by Google PM: https://youtu.be/gFNOJ5VLg5E - Execution question answered by Facebook PM: https://youtu.be/dt7OrazE6SQ 👉 Subscribe to our channel: https://www.youtube.com/c/ProductAlli... 🚀 Discover more free videos that aren’t on YouTube: https://www.productalliance.com/cours... Chapters - 0:00 Introduction 0:57 The interviewer introduces the question: Design the algorithm to recommend videos on Disney+ 1:12 – Mika establishes a framework and checks in with the interviewer to see if she is on the right path 1:52 – Take a minute and pause to think about how to respond to this question as Mika does. 2:08 – Mika defines algorithmic goals, how to achieve it, and proxy metric. 3:00 - Interview panel analyses Mika’s response. She uses a chart to structure her response and make it easier to understand, something the average candidate may not consider. 4:09 - Mika continues her response, filling up the rest of her table. 6:00– Mika prioritizes one goal. Notice how she makes the distinction between short term and long term prioritization, chooses one of these, and explains why, making her answer more reasonable and powerful. 6:27 - Interview panel explains how Mika’s choice to dive deeper into the tensions between long-term and short-term thinking makes her stand out. 7:39 – Take a minute and pause to think about inputs and outputs as Mika does. 7:53 – Mika ideates inputs for her ranking algorithm. Notice how she refers to both positive and negative signals, indicating to the interviewer that her analysis is balanced and well-reasoned. 11:09 - Interview panel explains how Mika did a great job of sharing all her ideas proactively and paying attention to negative signals. 12:31 – Mika establishes the machine learning technique for her algorithm. 13:41 - Interview panel describes how Mika showed her deep understanding of technical concepts by explaining collaborative filtering. 14:30 – Mika walks through her algorithm modifications. Notice how in doing so she uses examples and her understanding of the flywheel concept to make her response more powerful. 17:15 - Interview panel analyzes Mika’s strong response, integrating business needs. 18:44 – Mika summarizes her findings 20:10 – Mika brainstorms which metrics she would override the ML model for. 22:10 – Mika discusses what she could have done better in her response. 23:32 – Interview panel gives an overall analysis of Mika’s response ABOUT US: Here at Product Alliance, we are laser focused on creating the highest quality and most up to date product management interview resources known to man. Unlike our competitors, we don't offer interview courses in everything under the sun from software engineering to management consulting. Product Alliance courses are taught by practicing product leaders at top companies including Google, Facebook, Microsoft, Amazon, Uber, Lyft, LinkedIn, and Airbnb. They’ve passed a rigorous vetting process and been coached by our management team long before they ever hit “record.” Our instructors have taught our material at Harvard, MIT, Kellogg, Columbia and more! Product Alliance offers everything from video courses to one-on-one PM interview coaching to monthly updated interview question lists that you are actually likely to see during your actual interviews! Visit us at https://www.productalliance.com to discover why thousands of Product Managers have already claimed their lifetime Product Alliance membership. #Apple #pminterview #productmanagement #tech #productmanager #product #prodmgmt #ApplePM #AppleSeniorPM #ProductInterview #ProductAlliance #AppleInterview #ProductDesign #ProductSense #PMTechnicalInterview