Amazon Senior Product Manager Interview - Flawless Product Strategy Answer by Amazon PM: Car Feature

Interviewing for a senior PM role at Amazon? We worked with 11 current and former Amazon PMs all the way up to Principal level to create the Flagship Amazon PM Interview course! Learn our four-dimensional strategy for systematically getting the Amazon PM offer letter: https://www.productalliance.com/courses/flagship-amazon-pm-interview-course As you watch this video, pay close attention to how the Amazon PM structures his thinking to mine for ideas, how he scientifically prioritizes his options, and finishes up with a compelling pitch. He uses a couple of really powerful techniques, from his mind map to his prioritization table to his “T-shirt sizing,” to give a stellar answer. Chapters - 0:00 Introduction 0:24 Pitch a non-tech/low-tech idea for all of Ford’s cars 0:41 Kenneth clarifies his role and establishes a framework to define the problem. This serves as good guiding constraints that will be important later in his answer. 2:44 Ken ideates user pain points and solutions. 4:54 Interview panel’s analysis of how Kenneth draws in personal experience to brainstorm interesting ideas. 10:59 Interview panel’s analysis of Kenneth’s ideation method and how he stays streamlined to the objective asked of him by the interviewer. 12:25 Kenneth establishes criteria and weighs each idea against them in order to prioritize a specific feature. 18:37 Interview panel’s analysis of Kenneth’s strategic brainstorming response. 1️⃣ Watch Product Alliance’s exclusive teardown of Amazon's fast growing division—Advertising: https://www.youtube.com/watch?v=F435y_Ge0eY 2️⃣ Watch our FREE mock FAANG PM interviews series: https://www.youtube.com/playlist?list=PLBa-xZ_7YhjRBJJ7WpXZrdHEL05qlY5Uf - Behavioral question answered by Amazon PM: https://youtu.be/wZLpzlTw_Ro - Product question answered by Microsoft PM: https://youtu.be/rmpzTNnfK-U - Product question answered by Google PM: https://youtu.be/gFNOJ5VLg5E 👉 Subscribe to our channel: https://www.youtube.com/c/ProductAlliance/ 🚀 Discover more free videos that aren’t on YouTube: https://www.productalliance.com/courses/hacking-the-pm-interview ABOUT US: Here at Product Alliance, we are laser focused on creating the highest quality and most up to date product management interview resources known to man. Unlike our competitors, we don't offer interview courses in everything under the sun from software engineering to management consulting. Product Alliance courses are taught by practicing product leaders at top companies including Google, Facebook, Microsoft, Amazon, Uber, Lyft, LinkedIn, and Airbnb. They’ve passed a rigorous vetting process and been coached by our management team long before they ever hit “record.” Our instructors have taught our material at Harvard, MIT, Kellogg, Columbia and more! Product Alliance offers everything from video courses to one-on-one PM interview coaching to monthly updated interview question lists that you are actually likely to see during your actual interviews! Visit us at https://www.productalliance.com to discover why thousands of Product Managers have already claimed their lifetime Product Alliance membership. #Amazon #pminterview #productmanagement #tech #productmanager #product #prodmgmt #AmazonPM #AmazonSeniorPM #ProductInterview #ProductAlliance #AmazonInterview #StrategyInterview #ProductSense