5 Steps to Building a 6-Figure Local Newsletter (with Michael Kauffman)

Michael Kauffman, founder of the Catskill Crew, shares insights on building a successful local newsletter on Beehiiv, focusing on community engagement, monetization strategies, and the importance of authenticity in content creation. 1) Extreme authenticity to his audience in the Catskills 2) Bringing actual value AND CUSTOMERS to local businesses through events 3) Unmistakable and consistent branding 4) Using paid ads to get subscribers for well under $1 5)Selling products directly to his audience-- like a discount card and local version of Monopoly he sourced through Alibaba He discusses the growth of his newsletter, the role of polling and feedback in shaping content and product, and the various revenue streams he has developed, including events and partnerships with local businesses. Kauffman emphasizes the significance of building a trusted brand and the potential for local newsletters to fill gaps left by traditional media. Visit Catskill Crew Follow Michael on X (@MikeyPesto): https://x.com/MikeyPesto Start your own local newsletter on Beehiiv: https://www.beehiiv.com/?via=KyleScott1 Subscribe to the Monetize Media newsletter: https://www.monetize.media/subscribe Follow Kyle on X (@KyleScottL): https://x.com/KyleScottL Kyle's brands AccessGMT.com: https://accessgmt.com/ WalkingTheBoards.com: https://www.walkingtheboards.com/ Tip.News: https://tip.news OnPattison.com: https://onpattison.com