Building a local newsletter business you can scale — with Geoff Sharpe of Lookout Media

Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. =================================================== In this episode, SparkLoop's Dylan Redekop chats with Geoff Sharpe of Lookout Media, a pioneer in the burgeoning sphere of local newsletters. Lookout Media, with its distinctive newsletters like Vancity Lookout and Ottawa Lookout, is revolutionizing local news by delivering stories that matter directly to your inbox. In this episode, Dylan & Geoff discuss… → The Genesis of Lookout Media: how Geoff identified a niche for local newsletters in Canada's media landscape → Keys to Local Newsletter Success: the essential elements that have fueled Lookout Media's growth and how they differentiate themselves from other local media → Innovative Growth Strategies: learn how Lookout Media expands its reader base in competitive cities. → Monetization Mastery: Geoff shares Lookout Media's unique formula for reliable & diversified revenue. → Expanding the Scope: why they've branched into food journalism and how diversification has enriched their offerings and audience engagement → Valuable Advice for Operators: Geoff offers tips for local media operators based on his experiences, successes, and failures. ...and much more OTHER LINKS MENTIONED Lookout Media → https://lookoutmediaco.com Vancity Lookout → https://www.vancitylookout.com Ottawa Lookout → https://www.ottawalookout.com Geoff on LinkedIn → https://www.linkedin.com/in/geoffsharpe Geoff on Twitter → https://twitter.com/Geoff_Sharpe Dylan on Twitter/X → https://twitter.com/growthcurrency SparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter → https://sparkloop.app/paid-recommendations SparkLoop Partner Programs — grow your newsletter at 10x speed → https://sparkloop.app/partner-program SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun → https://help.sparkloop.app/en/articles/8802280-win-a-free-trip-to-cancun